A Progressive Approach to Attending Professional Conferences

It is important to discover new inspirations for your passions from time to time.  In Magnolia’s case, getting involved with professional conferences is a great way to do just that.  This month we attended the She Summit in New York, Chicago Ideas Week, and Chicago International Film Festival.  Here are some benefits and key takeaways about how Magnolia values the importance of attending a diverse set of professional events.

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Tania Haigh leader of women empowerment as TEDxWomen organizer

Our founder, Tania Haigh, brought her energy and passion to the strong community of women in Oak Park/ River Forest, IL, at the TEDxOakParkWomen event held on May 28, 2015.    Tania served  as the organizer and content curator for this inaugural event as an extension of the National TEDWomen stage in Monterey, CA supporting the theme "Momentum. Moving Forward."

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Magnolia Insights & M.Steves: Experiential Marketing Summit

Magnolia Insights was invited to present “Women & Moms: Best Bets in Experiential Marketing” at the Experiential Marketing Summit, the largest event marketer conference in the country.   Here, we sought out M.Steves, an LA-based beauty brand, to bring a personalized experience to the session.  Tania Haigh, Founder of Magnolia, and Mally Chakola, M.Steves CEO, presented at the event that took place on May 13, 2015, in San Francisco, CA.

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Supporting our friends at the M2W Conference

Hosted right in Magnolia’s backyard, the annual Marketing 2 Women conference, held at the beautiful Chicago Cultural Center, brings together leadership across marketers and agencies for a two day immersion into a diverse breadth of key topics affecting our industries, clients and consumers.  This year’s M2W held on April 21st and April 22nd,  more than delivered, featuring inspiring speakers and panel presentations including:

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2015 International Women's Day

Celebrated annually on March 8th, International Women’s Day celebrates the economic, political and social achievements of women, around the world.   While individual groups including the United Nations often develop specific themes to tie into their particular focus for the day, Make It Happen was the 2015 theme for the internationalwomensday.com global hub, which encouraged “effective action for advancing and recognizing women”.

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Former McDonald's Brand Marketer Launches Magnolia Insights, Inc. With Focus on Marketing to Women

(CHICAGO) December 19, 2014 – Marketing executive Tania Haigh, most recently the lead for  women and moms marketing initiatives at McDonald’s USA, today announced the launch of Magnolia Insights, a marketing strategy firm specializing in marketing to women and moms. A 15-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA, Haigh aims to better position brands by addressing the lag in effective marketing to women and moms.

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