Magnolia Insights Expands Opportunities with Women’s Business Enterprise Certification
(CHICAGO) August 23, 2016 – Magnolia Insights, a marketing services company specializing in women and mom consumers, announced today it has received national certification as a Women’s Business Enterprise by the Women’s Business Development Center – Chicago Committee, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).
Magnolia Insights was launched in 2014 by Tania Haigh, a 16-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA. The agency works to better position brands by addressing the lag in effective marketing to women and moms. In addition, Magnolia Insights provides results-oriented diversity and inclusion expertise that helps clients meet goals to recruit, retain and advance women in the workforce.
“As a marketing services company established by women, for women, we are thrilled to receive the WBE certification, which will enable us to help close the gap for corporations and government agencies from a diversity supplier perspective,” said Haigh. “Our company-specific programing is designed to simultaneously engage and elevate female employees as well as provide valuable insights to executives.”
To further its commitment to advancing women, Magnolia Insights offers GET NOTICED workshops throughout the year. A transformative program focusing on professional and personal development for women in Chicago, the initiative combines Magnolia Insights’ knowledge of female consumer trends and its passion for women empowerment.
Haigh was previously named a “Top 40 Under 40 Marketer” in the Midwest by Brand Innovators and is a women’s empowerment leader as demonstrated by her involvement as a TEDxWomen organizer and curator. She is also a contributor to Chicago Woman magazine.
For more information about Magnolia Insights or to contact Tania Haigh, visit magnoliainsights.com.
About Magnolia Insights
Based in Chicago, Magnolia Insights is a center of excellence for marketing to women and moms. Magnolia Insights works with companies to win over women by putting the female consumer at the center of the planning process. The agency’s portfolio of services includes brand development, marketing strategy, content plan development, public relations and campaign execution. The firm also produces unique professional workshop formats for both local and national clients. Learn more at magnoliainsights.com.
The Women’s Business Enterprise National Council is the nation’s largest third party certifier
of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs.
Magnolia Insights was part of the official 2016 SXSW Interactive line-up as hostesses of the Women Entrepreneur Meet Up & Mingle session. Fifty women attended and participated in lively conversation and exchange of ideas about each other's respective businesses. Raffle give-aways for the ladies in the room added even more engagement; prizes were a courtesy of Gigi New York, LVX Polish and Hope Bras.
CHICAGO, January 12, 2016 – Magnolia Insights, an independent marketing agency specializing in women and mom consumers, will host a GET NOTICED workshop in Chicago on Tuesday, March 1. The transformative workshop takes place at Greenhouse Loft, 2545 W. Diversey, from 5 pm to 9 pm. Focusing on professional and personal development for women in Chicago, the initiative combines Magnolia Insights’ knowledge of female consumer trends and its passion for women empowerment. The inaugural signature event will focus on a new, holistic approach to getting noticed, fine-tuning your personal brand and crafting a life plan that aligns with your authenticity.
“Magnolia’s philosophy is rooted in championing women as they really are. GET NOTICED is designed to challenge women’s current perceptions about getting noticed in the competitive marketplace,” said Tania Haigh, CEO of Magnolia Insights. “Through converging technology, design, vision, and storytelling, we nurture each participant’s authentic personal branding. Our role is to help women get noticed and forge their own unique destinies in a world that is often consumed by social media notoriety.”
The GET NOTICED exclusive panel of brand-crafting masters includes inspirational women who’ve worked through challenges to forge their own high profile, personal brands. Learnings and insights to their path of success are a powerful part of the program.
“Whether on track to a new career, starting a business or aiming to reinvent your personal brand, this workshop is a rare opportunity to hear from top influencers in Chicago’s women empowerment space,” explains Haigh. Participants include renowned children's physician and TV health commentator, Dr. Lisa Thornton; image consultant and boutique owner Sanem D’Angelo and Social Media Strategist Sue Koch. Event sponsors of GET NOTICED, to date, include SoulCycle, NAI Hiffman, Susu Accessories and Baird.
Workshop attendees will enjoy an interactive experience, garnering fresh ideas on how to:
· Unlock their potential to get noticed
· Master the tools that can enable them to get noticed
· Develop a custom execution plan to finally get noticed
The inaugural workshop will be held March 1, 5 pm to 9 pm at Greenhouse Loft, 2545 W. Diversey Avenue in Chicago. To purchase tickets, priced at $75, or learn about sponsorship opportunities, visit www.magnoliainsights.com/getnoticed or email firstname.lastname@example.org.
To further its support of women in business, Magnolia Insights will have a presence at the SXSW Interactive conference taking place in Austin, TX, March 11-15. Magnolia was accepted through a rigourous approval process to host a Meet Up for Women Entrepreneurs as part of the conference’s Startup Village.
About Tania Haigh
Magnolia Insights was launched in 2014 by Tania Haigh, a 15-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA. The agency works to better position brands by addressing the lag in effective marketing to women and moms. Haigh was previously named a “Top 40 Under 40 Marketer” in the Midwest by Brand Innovators and is a women’s empowerment leader as demonstrated by her involvement as a TEDxWomen organizer and curator.
About Magnolia Insights
Based in Chicago, Magnolia Insights is a center of excellence for marketing to women and moms. The agency’s portfolio of services includes leveraging consumer insights across age/life stage of product, integrated marketing campaign development, brand management and positioning. This includes message architecture and mapping, content marketing planning, marketing, PR integration and blogger/influencer relations. It also produces unique professional workshop formats for both local and national clients. Learn more atwww.magnoliainsights.com
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(CHICAGO) December 19, 2014 – Marketing executive Tania Haigh, most recently the lead for women and moms marketing initiatives at McDonald’s USA, today announced the launch of Magnolia Insights, a marketing strategy firm specializing in marketing to women and moms. A 15-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA, Haigh aims to better position brands by addressing the lag in effective marketing to women and moms.Read More