Magnolia Insights Responds to Real Need for Women’s Professional Development With Launch Of “GET NOTICED” Workshops

CHICAGO, January 12, 2016Magnolia Insights, an independent marketing agency specializing in women and mom consumers, will host a GET NOTICED workshop in Chicago on Tuesday, March 1. The transformative workshop takes place at Greenhouse Loft, 2545 W. Diversey, from 5 pm to 9 pm. Focusing on professional and personal development for women in Chicago, the initiative combines Magnolia Insights’ knowledge of female consumer trends and its passion for women empowerment. The inaugural signature event will focus on a new, holistic approach to getting noticed, fine-tuning your personal brand and crafting a life plan that aligns with your authenticity.

“Magnolia’s philosophy is rooted in championing women as they really are. GET NOTICED is designed to challenge women’s current perceptions about getting noticed in the competitive marketplace,” said Tania Haigh, CEO of Magnolia Insights. “Through converging technology, design, vision, and storytelling, we nurture each participant’s authentic personal branding. Our role is to help women get noticed and forge their own unique destinies in a world that is often consumed by social media notoriety.”

The GET NOTICED exclusive panel of brand-crafting masters includes inspirational women who’ve worked through challenges to forge their own high profile, personal brands. Learnings and insights to their path of success are a powerful part of the program.

“Whether on track to a new career, starting a business or aiming to reinvent your personal brand, this workshop is a rare opportunity to hear from top influencers in Chicago’s women empowerment space,” explains Haigh.  Participants include renowned children's physician and TV health commentator, Dr. Lisa Thornton; image consultant and boutique owner Sanem D’Angelo and Social Media Strategist Sue Koch.  Event sponsors of GET NOTICED, to date, include SoulCycle, NAI Hiffman, Susu Accessories and Baird.

 Workshop attendees will enjoy an interactive experience, garnering fresh ideas on how to:

·       Unlock their potential to get noticed

·       Master the tools that can enable them to get noticed

·       Develop a custom execution plan to finally get noticed

Event Details

The inaugural workshop will be held March 1, 5 pm to 9 pm at Greenhouse Loft, 2545 W. Diversey Avenue in Chicago. To purchase tickets, priced at $75, or learn about sponsorship opportunities, visit www.magnoliainsights.com/getnoticed or email tania@magnoliainsights.com.

To further its support of women in business, Magnolia Insights will have a presence at the SXSW Interactive conference taking place in Austin, TX, March 11-15.  Magnolia was accepted through a rigourous approval process to host a Meet Up for Women Entrepreneurs as part of the conference’s Startup Village.

About Tania Haigh

Magnolia Insights was launched in 2014 by Tania Haigh, a 15-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA. The agency works to better position brands by addressing the lag in effective marketing to women and moms. Haigh was previously named a “Top 40 Under 40 Marketer” in the Midwest by Brand Innovators and is a women’s empowerment leader as demonstrated by her involvement as a TEDxWomen organizer and curator.

About Magnolia Insights

Based in Chicago, Magnolia Insights is a center of excellence for marketing to women and moms. The agency’s portfolio of services includes leveraging consumer insights across age/life stage of product, integrated marketing campaign development, brand management and positioning. This includes message architecture and mapping, content marketing planning, marketing, PR integration and blogger/influencer relations.  It also produces unique professional workshop formats for both local and national clients.  Learn more atwww.magnoliainsights.com

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