Magnolia Insights Expands Opportunities with Women’s Business Enterprise Certification
(CHICAGO) August 23, 2016 – Magnolia Insights, a marketing services company specializing in women and mom consumers, announced today it has received national certification as a Women’s Business Enterprise by the Women’s Business Development Center – Chicago Committee, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).
Magnolia Insights was launched in 2014 by Tania Haigh, a 16-year marketing industry veteran with a decade of insight gleaned from various roles at McDonald’s USA. The agency works to better position brands by addressing the lag in effective marketing to women and moms. In addition, Magnolia Insights provides results-oriented diversity and inclusion expertise that helps clients meet goals to recruit, retain and advance women in the workforce.
“As a marketing services company established by women, for women, we are thrilled to receive the WBE certification, which will enable us to help close the gap for corporations and government agencies from a diversity supplier perspective,” said Haigh. “Our company-specific programing is designed to simultaneously engage and elevate female employees as well as provide valuable insights to executives.”
To further its commitment to advancing women, Magnolia Insights offers GET NOTICED workshops throughout the year. A transformative program focusing on professional and personal development for women in Chicago, the initiative combines Magnolia Insights’ knowledge of female consumer trends and its passion for women empowerment.
Haigh was previously named a “Top 40 Under 40 Marketer” in the Midwest by Brand Innovators and is a women’s empowerment leader as demonstrated by her involvement as a TEDxWomen organizer and curator. She is also a contributor to Chicago Woman magazine.
For more information about Magnolia Insights or to contact Tania Haigh, visit magnoliainsights.com.
About Magnolia Insights
Based in Chicago, Magnolia Insights is a center of excellence for marketing to women and moms. Magnolia Insights works with companies to win over women by putting the female consumer at the center of the planning process. The agency’s portfolio of services includes brand development, marketing strategy, content plan development, public relations and campaign execution. The firm also produces unique professional workshop formats for both local and national clients. Learn more at magnoliainsights.com.
The Women’s Business Enterprise National Council is the nation’s largest third party certifier
of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs.