We believe in two kinds of female consumers: women and moms. For years, most companies assumed these consumers responded similarly because, well, they’re both women, right? Not so. Our research reveals these two groups aren’t always motivated and passionate about the same things at the same time, so they deserve to be inspired and talked to differently.
That’s why our approach is refreshingly unique and flexible: we bring the left-brained strengths of a consulting firm and the right-brain creativity of an advertising agency. From here, we consistently send the right message to the right group at the right moments, resulting in a meaningful connection between brands and female consumers.